Financial advisor on the merger of Annex Werbe AG and adisfaction Suisse AG to form Adisfaction-Annex AG
On November 2, 2021, media service provider Annex Werbe AG and digital marketing agency adisfaction Suisse AG announced their merger to form Adisfaction-Annex AG as of January 1, 2022. The merger will be preceded by a management buyout at Annex Werbe AG, in which Marco Pfister, the future CEO of the new company, will acquire the shares from the current owners. The two current owners of Annex Werbe AG will continue to work for the new company.
With the merger, the new Adisfaction-Annex AG is driving the fusion of digital and traditional media. The specific expertise of the two companies will be bundled in order to combine ideally coordinated cross-media campaigns with a holistic digital strategy and to implement them efficiently.
The independence of the company remains ensured. Martin Caduff, future COO and current partner of adisfaction Suisse AG comments as follows: “Even as a merged company, we remain completely independent as well as owner-managed and stand for individual and neutral consulting.” The many years of experience and expertise in financial marketing will also continue to be an USP of the new agency.
Support by IFBC
IFBC supported the two companies Annex Werbe AG and adisfaction Suisse AG as financial advisor in the evaluation of strategic alternatives, in the decision-making process as a basis for the merger, in the subsequent structuring as well as in the implementation of the merger.
In addition, IFBC supported Marco Pfister in the management buyout at Annex Werbe AG as financial advisor. This included the support of the negotiations, the structuring of the financing as well as other financial aspects of the transaction.
About Adisfaction-Annex AG
As an agency for digital marketing and cross-media campaigns, Adisfaction-Annex AG offers its clients customized solutions from a single source. The services range from media strategy and planning of online and offline campaigns, strategic digital marketing consulting, performance and social media marketing to holistic tracking & analytics concepts.
The link to the official media release (in german language) can be found here:
You can find out more about our M&A projects and transactions here.