US tariffs, a strong Swiss franc, and volatile markets are putting SMEs in particular under pressure — and requiring strategic decisions to remain capable of acting even in uncertain times.
The tense geopolitical situation has become the new world order. Since 7 August 2025, US import tariffs of up to 39% have also been in place on selected industrial goods. For Swiss engineering, automation and high-tech companies, this means that export margins are being hit hard, while at the same time the strong Swiss franc is further reducing revenues in target markets. Added to this are weaker demand from the EU, high energy prices, and a deterioration in the creditworthiness of many SMEs. Banks are responding with more restrictive lending and tighter credit terms, which is further reducing the flexibility for investment.
Key Takeaways
The current situation for Swiss Industrials is characterized by several simultaneous burdens. The introduction of high US tariffs and the persistent strength of the Swiss franc are reducing export margins and limiting the funds available for investment. Geopolitical tensions are causing uncertainty in supply chains and commodity markets, making it difficult to calculate complex projects. At the same time, high energy prices are weighing on the cost base and reducing the potential for innovation. Despite interest rate cuts, many lenders remain cautious and are demanding risk premiums, especially from companies that are heavily export-oriented. For capital-intensive industries such as mechanical engineering, automation, and energy technology, this means a noticeable restriction of their room for maneuver.
Conclusion
For Swiss Industrials, and SMEs in particular, this year marks a period of setting the course for the future. It is not only technological expertise, but above all strategic financial and entrepreneurial leadership that will determine who can succeed in an environment characterized by tariffs, geopolitical risks, and margin pressure. Companies that keep their capital structure flexible, rely on alternative financing channels, and prioritize investments in a targeted manner will remain capable of acting even in the face of global headwinds — and will be able to invest in future technologies such as automation, AI, sustainable production, and forward-looking acquisitions at the right moment.
More information on Industrials.